It is powerful to have common understanding of the goals and direction of your change program across the organization.

对您的组织的变化计划的目标和方向有一个普遍的理解是非常有力的。

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When something really matters, and they really think the organization is headed in the wrong direction, they either cave in or they flee.

当事情真正有麻烦，并且他们真正意识到组织走向了错误方向时，他们要么屈服要么走人。

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Goals clarify direction and reveal the road the organization will travel, whether around governance, quality, meeting schedules and budgets, or customer satisfaction.

目标澄清方向，并展现出企业将要走的路线，包括治理、质量、会议计划和预算，或者也包括客户满意度。

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In this role, HR executives need to use their knowledge to help the organization set its strategic direction and develop its business plans in ways that are consistent with a talent decision science.

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This becomes easier when employees understand and buy in to the mission, direction, and destination of the organization.

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Finally, strategic influencing is about building commitment to the organization's strategic direction by inviting others into the strategic process, forging relationships inside and outside the organization, and navigating the political landscape.

FORBES: Magazine Article